After Weeks of Searching, Logos Discovers a New Marketing Genious

BELLINGHAM, WA—October 1, 2007—Logos Bible Software has been searching for weeks to find the perfect person to fill their marketing genius position. Today, their search ended when Lisa Gielczyk, agreed to make the move from Cedar Rapids, Iowa, and put her skills to work at Logos headquarters in Bellingham.

"We had accepted the reality that we were probably going to have to hire two people to fill the position. It's just that big," stated Dan Pritchett, Director of Marketing for Logos. "When we read Lisa's application, talked with her on the phone, and then flew her out to meet the team, we knew we'd found the only one we'd need."

Lisa's marketing prowess begins with her own name. She introduces herself with the quip, "Lisa Gielczyk—rhymes with spellcheck." People chuckle and think it's a great play on words. And, they never forget her name.

For the past 10 years, Lisa has been a technical writer, penning instructions primarily for dairy packaging equipment. Three years ago, she bought into an online community for tech writers and took charge of daily operations, including marketing. She was surprised when her fears about that part of the job quickly grew into love for it.

Over the next two years, she attended conferences on behalf of the community, growing the membership, traffic, and, in turn, advertising revenue. She also learned how to produce web pages, how to communicate in writing to a large audience, and how to manage an email list filled with lively personalities. "People liked the personal touch I brought to the website and email list," she says. "I received an email just this week from an author I'd published, who misses my presence there."

Lisa's husband, Alan, will be starting seminary in June, 2008, and uses Logos Bible Software extensively. He read about the marketing genius job opening, and knew they were describing his wife. "I hadn't decided which seminary to go to, but now that Lisa has this terrific ministry job, it looks like Western Reformed Seminary in Tacoma."

Lisa's application showed immediately that she can get results online. "I started this blog as a way to showcase my talents for the Logos search team, just before leaving for vacation," she stated. "When I came back to complete the application, I found that someone had discovered my blog and commented on my post about the 50 most influential churches in America. I knew this must be the right job for me when Dan Pritchett found my application and emailed me before I'd even applied for the job!"

About Logos Bible Software

Logos Bible Software, a privately held corporation located in Bellingham, Wash., is the leading publisher of high-end, award-winning, multilingual Bible software. The company serves church, academic and lay markets, striving to bring the best in software innovation to Christians worldwide. See http://www.logos.com/

Mark Your Calendar!

The expiration date for the www.logos.com domain name is March 11, 2008.

Don't foget to renew!

The 50 Most Influential Churches in America

The Church Report has released it's 2007 list of America's 50 Most Influential Churches.

Fifteen churches on the 2006 list did not make it back in 2007. The biggest drop was by Capo Beach Calvary, falling from the 18th position. The shooting star, flying up to number 21, was New Spring Church in Anderson, South Carolina, led by Perry Noble.

For more information about these churches and the survey that produced the list, visit The Church Report.

I Before E, Except After C

"I before e, except after c" is an easy way to remember how to spell words like achieve (which was misspelled "acheive" in the job ad on www.logos.com), believe, and piece when the ie makes an "ee" sound. When the pronunciation is an "ay" sound, the vowels are reversed, as in neighbor, eight, or weigh.

If the word has a c, the spelling is ei and makes an "ee" sound, as in receive and conceit.

Here are some notable exceptions to the spelling/pronuciation guidelines (yes, unlike God's absolutes, grammar rules are made to be broken):

• Sovereign
• Conscience
• Neither
• My own last name—Gielczyk follows the i before e pattern, but not the pronunciation. It is pronounced "ghel-check" and forms a feminine rhyme with spellcheck (that is, both syllables of the words rhyme).

YES, I CAN HIT "VIEW SOURCE" ...AND SO MUCH MORE

But cleverly hidden comments are not the only things you can find out about a site through the menu item View>Source. For instance, have you ever wondered how a particular site drew you in through a search engine? One way is through the keywords metatag. For instance, the Logos homepage, includes 41 words and phrases, ranging from common terms like Christian and Jesus, to seminary-specific terms like exegesis and their final keyword, homiletics. This helps them bring in a variety of people from many Christian walks of life. Logos is not just for pastors!