"We had accepted the reality that we were probably going to have to hire two people to fill the position. It's just that big," stated Dan Pritchett, Director of Marketing for Logos. "When we read Lisa's application, talked with her on the phone, and then flew her out to meet the team, we knew we'd found the only one we'd need."
Lisa's marketing prowess begins with her own name. She introduces herself with the quip, "Lisa Gielczyk—rhymes with spellcheck." People chuckle and think it's a great play on words. And, they never forget her name.
For the past 10 years, Lisa has been a technical writer, penning instructions primarily for dairy packaging equipment. Three years ago, she bought into an online community for tech writers and took charge of daily operations, including marketing. She was surprised when her fears about that part of the job quickly grew into love for it.
Over the next two years, she attended conferences on behalf of the community, growing the membership, traffic, and, in turn, advertising revenue. She also learned how to produce web pages, how to communicate in writing to a large audience, and how to manage an email list filled with lively personalities. "People liked the personal touch I brought to the website and email list," she says. "I received an email just this week from an author I'd published, who misses my presence there."
Lisa's husband, Alan, will be starting seminary in June, 2008, and uses Logos Bible Software extensively. He read about the marketing genius job opening, and knew they were describing his wife. "I hadn't decided which seminary to go to, but now that Lisa has this terrific ministry job, it looks like Western Reformed Seminary in Tacoma."
Lisa's application showed immediately that she can get results online. "I started this blog as a way to showcase my talents for the Logos search team, just before leaving for vacation," she stated. "When I came back to complete the application, I found that someone had discovered my blog and commented on my post about the 50 most influential churches in America. I knew this must be the right job for me when Dan Pritchett found my application and emailed me before I'd even applied for the job!"
About Logos Bible Software
Logos Bible Software, a privately held corporation located in Bellingham, Wash., is the leading publisher of high-end, award-winning, multilingual Bible software. The company serves church, academic and lay markets, striving to bring the best in software innovation to Christians worldwide. See http://www.logos.com/
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